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2019 WELD Pittsburgh April Executive Women's Series
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2019 WELD Pittsburgh April Executive Women's Series

WELD Pittsburgh is excited to announce its April executive women’s series! The executive women’s series focuses on topics relevant to women at advanced levels in their careers or businesses and provides a great opportunity for women to connect with their peers across the community.

4/30/2019
When: Tuesday, April 30, 2019
Networking: 7:30 - 8:00 am
Program: 8:00 - 9:30 am
Where: River's Club
301 S. Grant St.
#411
Pittsburgh, Pennsylvania  15219
United States
Presenter: Alice Green
Contact: Danielle Callaghan


Online registration is closed.
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Event Sponsor:

 

Mosaic Profiling

Come learn more about this KALEIDESCOPE at a special Campos presentation by Alice Green.

In today’s targeted marketing world, segmentation is the name of the game. There are systems now available that code every household in American. This data can then be tied directly to other survey data such as the Simmons National Study and Neilson Scarborough local market data. Compared to all other US markets, Pittsburgh is uniquely dominated by a “J” segment called Autumn Years,* comprised mostly of households with men who grew up making good incomes with no more than a high school education. As neighbors, consumers and employers, this segment has sustained Pittsburgh for many years. But, as the group declines, there are no “Summer Years” coming up behind them. Rather, within 11 – 17 years, Pittsburgh will be transformed into a KALEIDESCOPE of diverse segments that will drive dynamic changes affecting civic leaders, employers, citizens – and marketers.

*Based on the highly regarded syndicated segmentation tool Mosaic, which classifies every household in the US into one of 71 types and 19 overarching groups.

 

Please click here for the event flyer.

Registration:

Member: $30

Non-Member: $45

Registration closes on April 25th. Late fees apply after registration closes. Contact Mindy Koenig at mkoenig@weldoh.org if you have questions. No refunds or credits after 4/23/19.

 

*Corporate members have a set number of FREE invitations to this event! Please contact Mindy Koenig at mkoenig@weldoh.org for more information.

 

 

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